Sam Smith - Kids Again

What this video is

Released on 30 October 2020 during the COVID-19 pandemic, 'Kids Again' arrived alongside Sam Smith's third studio album Love Goes. The choice of Brighton Pier — an iconic British seaside venue historically associated with working-class leisure, carnival nostalgia, and collective memory — resonates with the song's lyrical exploration of lost innocence and longing for pre-adult freedom. The song's sonic palette drew…

Why it matters

Represents a transitional moment in Sam Smith's catalog, bridging adult contemporary pop balladry with retro-inflected indie-pop textures. The video's deployment of a high-fashion director (McLellan) in a naturalistic, location-driven format reflects the increasing cross-pollination of fashion…

The director

British photographer and director born 1974 in Doncaster, South Yorkshire. Studied photography at Nottingham Trent University, graduating 1996. Career began at i-D magazine; work subsequently appeared in Vogue, POP, LOVE, and Arena Homme+. Campaign credits…