Alessia Cara - Scars To Your Beautiful (Live Off The Floor)

What this video is

Released July 17, 2020 during the COVID-19 pandemic, this live video is part of the 'This Summer: Live Off The Floor' EP — a charity project in which Cara donated all proceeds for 21 years to Save The Children. The original 'Scars To Your Beautiful' (2016) was a landmark body-positivity anthem that peaked at number eight on the Billboard Hot 100 and won Best Fight Against the System at the MTV VMAs. The Live Off…

Why it matters

Represents a key document of the 2020 COVID-era acoustic performance movement within pop music, demonstrating how major-label artists used stripped live formats to maintain audience connection during lockdown. Also functions as a secondary document of the 'Scars To Your Beautiful' cultural legacy…