Minitel Rose - Magic Powder

What this video is

Minitel Rose emerged from Nantes, France in 2006, part of a wave of French electro-disco acts orbiting the Futur Records label and the broader post-Ed Banger, post-Daft Punk indie-electro ecosystem. 'Magic Powder,' from their 2008 debut 'The French Machine,' exemplifies the era's retrofuturist aesthetic — fusing early synthesizer textures with dancefloor energy and a distinctly French cinematic sensibility. The…

Why it matters

A representative artifact of the 2006–2010 French electro-disco revival, 'Magic Powder' documents the Futur Records aesthetic at its most concentrated: warm analogue-inflected synthesis, dancefloor-ready BPM structures (134 BPM), and a visual language borrowing equally from 1970s–80s Europop and…

The director

Syrine Boulanouar directed the video on location in Paris (2007); Pierre-Edouard Joubert handled post-production and artwork. Both are credited on IMVDb, Dailymotion, and the Discogs liner notes for the Futur Records release of The French Machine. No…