The Bloody Beetroots Feat Beta Bow - ＂2nd Streets Have No Name＂

What this video is

Released in 2010 as the second single from The Bloody Beetroots' debut album Romborama (2009), '2nd Streets Have No Name' sits at the apex of the Ed Banger-adjacent European electro-house wave. The Bloody Beetroots, led by Sir Bob Cornelius Rifo — a classically trained Italian musician born in 1977 in Bassano del Grappa — fused punk rock ideology with electronic club music and a masked stage persona rooted in…

Why it matters

A key artifact of fidget-house and electro-punk's international moment, the video documents The Bloody Beetroots' position bridging Italian electro production, Parisian club culture, and punk-inflected masked performance aesthetics. It captures the genre at a crossroads before EDM's mainstream…

The director

Yannick Grandjean is one half of the French electro-classical duo SomethingALaMode (SALM), alongside Thomas Roussel. Formed after the pair studied classical music at the Conservatory of Dijon and began orchestrating for Detroit DJ Jeff Mills, Grandjean…