The Bloody Beetroots - Awesome ｜ Official Music Video

What this video is

Released during the apex of the European electro-house movement in 2009, 'Awesome' feat. The Cool Kids served as a transatlantic cultural handshake between Italian house-punk (The Bloody Beetroots / Dim Mak Records) and Chicago-bred indie hip-hop (The Cool Kids). The video lands at a moment when masked electronic acts — energized by Justice and Daft Punk's visual legacy — were aggressively importing punk-rock…

Why it matters

A key artifact of the electro-punk / house-punk crossover, 'Awesome' documents the genre's capacity for hip-hop hybridization, anticipating the broader EDM-rap fusion that would dominate commercial dance music by 2011–2013. The video's visual language — rapid editing, masked performers, high…

The director

Italian director, screenwriter, and multimedia artist. Began career in the 1990s as an SFX artist and set designer on feature films. From 2007, directed music videos for major Italian and international artists including The Bloody Beetroots, Tiziano Ferro,…