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Perfect Son - Almost Mine

2020 · Post-Streaming Indie Art-Pop Era (2019–2021) · music video
Perfect Son - Almost Mine music video
2020Post-Streaming Indie Art-Pop Era (2019–2021)Indie electropop / art-pop international expansion (Sub Pop 2.0 era)Dir. Black Math (Evan Fellers) + Kristina Fellers

What this video is

Released January 2020, 'Almost Mine' arrived at the tail end of a critical decade for streaming-era indie music and at the moment of Perfect Son's international breakthrough as Sub Pop's first Polish signing. The video extends the label's long tradition of supporting ambitious, aesthetically distinct music films. By deploying photogrammetry and multi-continent location footage—spanning tropical, arctic, and…

Why it matters

Represents the maturation of European art-electropop within the Sub Pop indie ecosystem, demonstrating how post-streaming-era labels expanded their cultural geography. The video's use of photogrammetry situates it at the intersection of experimental music video craft and emerging 3D scan…

The director

Evan Fellers is the co-founder and CEO of Black Math, a Boston-based design and technology studio specializing in experimental campaigns, live action production, 2D/3D animation, and post-production. He attended Berklee College of Music and previously worked…

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