BONES UK - CREATURE

What this video is

Released in June 2018 as a pre-album single, 'Creature' arrives at the intersection of a feminist rock resurgence and the late-2010s revival of industrial aesthetics in mainstream alternative culture. BONES UK — a Camden Town-bred, LA-relocated duo — built their identity explicitly around rejecting beauty industry norms, toxic masculinity, and music-scene sexism, themes foregrounded throughout the video's…

Why it matters

Significant artifact of the 2018 feminist industrial-rock wave, documenting a moment when anti-beauty-standard aesthetics migrated from underground subculture into Sumerian Records-backed mainstream alt-rock. The zero-saturation visual strategy is a rare, metrically verifiable instance of…

The director

Gille Klabin is a Los Angeles-based writer, director, editor, and VFX artist born to a Lithuanian engineer and Latvian sculptor. He grew up across Europe before settling in England, began making videos at age 11, graduated from Westminster University's Film…