Toad the Wet Sprocket - Jam

What this video is

Released in 1990 as a single from Toad the Wet Sprocket's Columbia Records-reissued sophomore album Pale, 'Jam' appeared during the band's pre-breakthrough college radio phase. The album was recorded for approximately $6,000 and reissued by Columbia in its original unaltered form at the band's insistence — an act of independent artistic resistance uncommon for major-label acts. 'Jam' received college and…

Why it matters

This video documents Toad the Wet Sprocket in their pre-fame jangle pop / college rock phase, before the grunge wave reshaped alternative rock aesthetics. As one of the band's earliest Columbia-era music videos, it represents the transitional moment between DIY indie production values and nascent…