Skylar Grey - Sideways

What this video is

Released during the COVID-19 pandemic in October 2020, 'Sideways' was part of Skylar Grey's self-imposed weekly Friday single-release campaign — a DIY creative strategy adopted after leaving major label support. The video embodies a broader 2020 micro-budget music video culture in which artists leveraged intimate, confessional aesthetics in place of high-production spectacle. The song was originally slated for…

Why it matters

Represents a key transitional document in Skylar Grey's discography — from major-label-affiliated artist to fully independent operator. The fast-cut confessional video style aligns with early-2020s alt-pop visual language, bridging the polished Kidinakorner/Interscope era with a rawer,…

The director

Ryan McKinnon is credited as director of Skylar Grey's 'Sideways' (2020) music video. Confirmed by IMVDb (imvdb.com/video/skylar-grey/sideways) and corroborated by Trackblasters (trackblasters.com/2020/10/12/skylar-grey-sideways-video/). No further…