Minor Poet - Museum District

What this video is

Released in May 2019 on Sub Pop Records, 'Museum District' sits at a moment when indie-pop artists were increasingly using low-budget narrative music videos to extend deeply personal lyrical themes into visual storytelling. The video's Good Will Hunting homage taps into a broader late-2010s indie tendency to reference 1990s American cinema as a touchstone of emotional authenticity. Richmond, VA's Museum District…

Why it matters

The video represents the Sub Pop indie-alternative ecosystem of 2019, where signed artists were producing narrative-driven, lo-fi-aesthetic videos as a primary promotional format. Its cinematic film-homage structure, location realism, and thematic self-awareness place it within a lineage of…

The director

Andrew Carter is the primary creative force behind Minor Poet, a Richmond, VA-based indie-pop project signed to Sub Pop Records. Carter wrote, produced, and performed the majority of instruments on The Good News (2019) and its predecessor And How! (2017),…