New Order： Run - New Order： Run

What this video is

Released in August 1989 as the final single from New Order's landmark fifth album Technique, 'Run' arrived at a pivotal cultural moment: Factory Records and the Haçienda were at the epicentre of the nascent rave and Madchester scenes, while New Order themselves bridged post-punk guitar tradition and acid house dance culture. By commissioning Robert Frank — whose Beat Generation film Pull My Daisy and photobook The…

Why it matters

Represents a critical artefact of the late-1980s British alternative dance movement, documenting New Order's synthesis of Balearic beat, acid house, and indie-rock. Frank's direction brought fine-art documentary cinematography into the pop music video format, anticipating the art-house video…

The director

Robert Frank (1924–2019) was a Swiss-American photographer and documentary filmmaker. His seminal 1958 photobook The Americans, published with a foreword by Jack Kerouac, is widely regarded as one of the most influential photography books of the 20th…