Electronic - Vivid

What this video is

Released in April 1999 amid the commercial fading of Britpop as a cultural force, 'Vivid' represents Electronic's attempt to synthesise indie-rock and electronic dance production at a transitional moment in UK pop. The supergroup — formed by New Order's Bernard Sumner and the Smiths' Johnny Marr — occupied a unique intertextual position, drawing on post-punk, Madchester, and club culture simultaneously. The Twisted…

Why it matters

As the lead single from Electronic's third and final studio album, 'Vivid' crystallises the alternative dance genre at its late-period apex — blending live drumming, guitar-driven melodicism (courtesy of Marr), and synthesised loops into a structure that bridges 1989-era Madchester with the…

The director

Nick Wood is a British record producer, songwriter, musician, and award-winning commercial composer. He began his career at Marcus Studio in London, signed with Virgin Records as founding member of pop act Appassionata, and in 1991 co-founded Syn Studios in…