Electronic - Getting Away With It (1990 Official Music Video)

What this video is

Released in the US in March 1990 — just as the British acid house/Madchester wave was cresting internationally — 'Getting Away with It' represented a rare confluence of three defining strands of 1980s British pop: the post-punk guitar lineage of The Smiths (Marr), the synth-driven melancholy of New Order (Sumner), and the arch, knowing pop sensibility of Pet Shop Boys (Tennant). The 1990 US video was purpose-built…

Why it matters

A canonical artifact of British alternative dance crossover: one of the earliest and most commercially successful demonstrations that post-punk indie guitar culture (Smiths/New Order lineage) and synth-pop (Pet Shop Boys) could merge into a viable, chart-competitive form. The track — with its Anne…

The director

Judith Briant and Greg Copeland were a British directing duo active in the late 1980s and early 1990s music video industry. They are documented co-directing the Black Box 'Ride on Time' video (1989) and the Electronic 'Getting Away with It' US version…