Tony! Toni! Toné! - Feels Good

What this video is

Released in summer 1990, Feels Good arrived at the apex of new jack swing's commercial dominance, simultaneously drawing on Oakland's deep funk and soul tradition. Tony! Toni! Toné! occupied a unique position as West Coast practitioners of a genre largely defined by New York producers, fusing live instrumentation with hip-hop rhythms at a moment when the tension between authenticity and dancefloor utility defined…

Why it matters

Feels Good is a canonical artifact of the new jack swing moment and an early document of West Coast R&B's distinctive take on the genre. Its James Brown sample integration, live performance energy, and Mopreme Shakur rap feature position it at the precise intersection of soul revival, hip-hop…

The director

Pam Robinson is credited as Film Director and Film Producer on the Tony! Toni! Toné! official VHS video compilation Vidyo! Vidio! Video! (PolyGram/Wing Records, 1990), which collects the band's music videos from The Revival era including Feels Good, Oakland…