Emily Blue - “Bad Decisions”

What this video is

Released in the summer of 2019, 'Bad Decisions' arrives during a peak moment for streaming-native independent pop artists building fanbases outside major label infrastructure. Emily Blue, a Chicago-based artist also fronting indie rock band Tara Terra, used the single as a lead taste of her forthcoming EP 'Visual Culture.' The track's ethos — celebrating imperfection and youthful spontaneity — connects to a broader…

Why it matters

The video is a document of the late-2010s independent synth-pop ecosystem, where artists without major-label budgets produced polished, energetic visual content for streaming and social platforms. It reflects how 80s dance-pop revivalism was refracted through a DIY indie lens, positioning Blue…