The Thorns - I Can't Remember

What this video is

Released May 20, 2003, 'I Can't Remember' arrives at the apex of the early-2000s acoustic supergroup trend, in which established alt-rock solo artists pooled credibility to revive 1960s–70s California harmony-rock traditions. The Thorns — Matthew Sweet, Pete Droge, and Shawn Mullins — drew explicit comparisons to Crosby, Stills, Nash & Young for their three-part vocal interplay. The single's warm production by…

Why it matters

Represents a commercially successful entry point for the early-2000s acoustic supergroup format in American adult alternative rock. The track demonstrates how AAA radio and VH1 provided an alternative promotional ecosystem to MTV for harmony-driven roots acts. As the lead single from the group's…

The director

Martyn Atkins is a British director and cinematographer with an extensive career spanning music videos, concert films, and music documentaries. His music video credits include work for Depeche Mode ('Strangelove'), Tom Petty, the Goo Goo Dolls, Johnny Cash…