Bryan Adams - The Best of Me

What this video is

Released November 1999 as the lead single from Bryan Adams' second greatest-hits compilation, the video arrived at the tail end of a decade during which Adams had cemented himself as one of the best-selling adult contemporary rock artists globally. The song was co-written with Robert John 'Mutt' Lange, reuniting a successful songwriting partnership. The single charted strongly in Europe and Canada but was largely…

Why it matters

Represents the apex of late-1990s arena-rock music video convention: a high-contrast, performance-driven visual executed by a director at the height of the Propaganda Films era. The near-monochrome palette and fast-cut performance editing typify the aesthetic language that bridged the glossy…

The director

Scottish director born in Glasgow; BA Honours in Fine Art Film, St. Martin's School of Art, London. Began with ~30 UK music videos before relocating to Los Angeles. Signed with Ridley Scott Associates (RSA/Black Dog Films), then Propaganda Films. Directed…