Shania Twain - When You Kiss Me

What this video is

Released as the seventh and final single from Up! (2002) — the triple-format album (Green/Red/Blue versions) that was the follow-up to Twain's record-breaking Come On Over — 'When You Kiss Me' arrived at the tail end of Twain's commercial superstar era before her decade-long hiatus. The video's New Zealand coastal setting, black-and-white palette, and stripped-back intimacy mark a deliberate aesthetic departure…

Why it matters

The video represents the introspective, ballad-oriented mode of early-2000s country-pop — contrast to the arena-pop bombast of 'Man! I Feel Like a Woman!' or 'That Don't Impress Me Much.' Its B&W naturalistic aesthetic anticipates the stripped-back 'authentic' country-pop visual language that…

The director

Scottish-born filmmaker (Glasgow) who graduated from St. Martin's School of Art, London, with a BA Hons in Fine Art Film. After directing ~30 UK music videos he relocated to Los Angeles, signing first with Ridley Scott & Associates (RSA/Black Dog Films) and…