Shania Twain - Thank You Baby! (For Makin' Someday Come So Soon)

What this video is

Released in 2003 as the fifth single from Shania Twain's 'Up!' album — one of the best-selling albums by a female artist in history — this video was a European-exclusive release, reflecting the strategic geographic segmentation of major-label country-pop marketing in the early 2000s. The art gallery setting and surrealist TV-sculpture conceit signal a deliberate bid for highbrow visual credibility in European…

Why it matters

Represents the apex of country-pop music video production ambition in the early 2000s: Propaganda Films-era budgets and conceptual sophistication applied to a mainstream country single. The art-gallery conceit and multi-screen installation device were unusual for country video conventions,…

The director

Scottish music video, commercial, and feature film director born in Glasgow. Graduated from St. Martin's School of Art, London with a BA Honours in Fine Art Film. Early career at Ridley Scott Associates (RSA/Black Dog Films), directing videos for Lenny…