Marshmello - Power

What this video is

Released during the apex of EDM's mainstream cultural saturation (2018–2020), 'Power' is a notable outlier in the genre's visual vocabulary. Rather than the expected festival stages, pyrotechnics, or surrealist CGI landscapes, director Mercedes Bryce Morgan grounds the video in mundane office realism to deliver a branded financial literacy message co-produced with the Singleton Foundation for Financial Literacy and…

Why it matters

Represents a significant genre crossover moment where EDM music video aesthetics were deliberately subverted in favor of narrative comedic realism to serve a branded social purpose. The video demonstrates the 2019 maturation of EDM artists as multimedia brand partners capable of anchoring…

The director

American filmmaker and music video director based in Los Angeles. Graduated with a BA in Film and Television Production from the USC School of Cinematic Arts. Has directed over 50 commercials and music videos with collectively over 1.5 billion views. Her…