Ian Brown - Keep What Ya Got

What this video is

Released in September 2004, 'Keep What Ya Got' arrived at the crest of a renewed UK indie wave — post-Strokes, post-White Stripes — when Britpop's elder statesmen were being reappraised alongside newer acts. Ian Brown, as former Stone Roses frontman, carried significant cultural weight as an originator of the late-80s/early-90s Manchester scene. The song's collaboration with Noel Gallagher — built on a reworked…

Why it matters

Represents a key moment in the post-Britpop solo era, where Madchester originators and Britpop figureheads collaborated as peers rather than competitors. The track's reuse of a Gallagher instrumental bridges the Stone Roses and Oasis generational mythologies, making it a significant artefact of…

The director

Fabiola Quiroz-Brown is a Mexican-born model and creative who co-directed this video with Dolores Remedios. Dolores Remedios is a UK-based music video director who had previously directed Ian Brown's 2002 single 'Whispers' for the same artist, establishing…