Blur - She's So High

What this video is

Released on 15 October 1990 as Blur's debut single on Food Records (distributed by EMI), 'She's So High' emerged at the tail end of the Madchester movement and the early stirrings of what would become Britpop. The video's extreme-low-budget, black-void performance aesthetic reflects the resource constraints of an independent label's debut promo, while the practical neon ring device — conceived and directed by label…

Why it matters

As Blur's debut single, 'She's So High' documents the band's pre-Britpop sonic identity — rooted in neo-psychedelia, baggy guitar textures, and shoegaze adjacency — before their pivot to the Kinks-influenced art-pop that defined their mid-90s peak. The video is a primary artefact of early-90s UK…

The director

David Balfe (born 1958) is an English musician and record label executive. He played keyboards with The Teardrop Explodes, co-founded Zoo Records (1978) with Bill Drummond, and founded Food Records in 1984, signing Blur. He later held a position at Sony…