Forth Wanderers - Not For Me

What this video is

Released May 9, 2018, the video accompanies the lead single from Forth Wanderers' self-titled Sub Pop debut LP—the band's sophomore full-length and first major-label release, recorded by Cameron Konner in Philadelphia over five days in summer 2017. The band formed in Montclair, NJ as high schoolers in 2013, and the video's return to their hometown carries a nostalgic, coming-of-age register consistent with the…

Why it matters

The video is a strong document of the mid-2010s Sub Pop indie rock aesthetic: lo-fi yet compositionally intentional, prioritizing emotional authenticity and communal band identity over spectacle. Loroto Productions' documentary-driven approach situates the video within a lineage of music video…

The director

Loroto Productions is a Brooklyn, NY-based production company founded by partners Addison Post and P. Nick Curran, with over thirteen years of experience in commercial, documentary, and music video filmmaking. The company is known for character-driven…