Ride - Like A Daydream

What this video is

Released in April 1990 as the lead track on Ride's Play EP via Creation Records, 'Like A Daydream' arrived at the precise moment the Oxford quartet were establishing themselves at the vanguard of the nascent UK shoegaze scene. The single predates their debut album Nowhere by approximately six months, placing this video in the band's most critically raw and commercially unproven phase. The low-budget, outdoor,…

Why it matters

This video is a primary archival document of the shoegaze genre's earliest visual identity. Its rejection of linear narrative, embrace of washed-out natural light, and contemplative outdoor performance framing established a template widely imitated across the genre throughout 1990–1993. It stands…

The director

BAFTA Scotland-nominated British director, best known for his work with Creation Records in the 1990s, directing music videos for Ride, My Bloody Valentine, Cathedral, Primal Scream, and others. His videos are noted for a distinctive psychedelic visual…