Primal Scream - Loaded

What this video is

Released 19 February 1990 on Creation Records, 'Loaded' arrived at a watershed moment in British popular culture — the tail end of the Second Summer of Love (1988-89) and the emergence of a new hybrid identity fusing indie-rock with acid house. Andrew Weatherall's radical reconstruction of 'I'm Losing More Than I'll Ever Have' — incorporating a drum loop, Edie Brickell sample, and dialogue from Peter Fonda's 1966…

Why it matters

A canonical artefact of the UK indie-dance crossover, 'Loaded' and its accompanying video represent the precise cultural hinge at which British guitar music absorbed rave and acid house aesthetics. The video's experimental, non-narrative form mirrored the track's own genre-dissolving logic — both…

The director

Angus Cameron (born 1966) is a BAFTA Scotland-nominated director. His first documentary, Ibiza – A Short Film About Chilling (1990), is regarded as a classic record of the UK infiltration of the Ibiza club scene. He is best known for his association with…