The Psychedelic Furs - Love My Way

What this video is

Released in July 1982 as the lead single from the Psychedelic Furs' third album Forever Now, 'Love My Way' emerged at the precise moment MTV was reshaping Anglo-American music consumption. The video became the band's breakthrough in the United States — their first-ever American single — reaching #44 on the Billboard Hot 100 largely through MTV rotation. The song's lyrical subject matter, which frontman Richard…

Why it matters

A landmark post-punk/new wave crossover single, 'Love My Way' demonstrated that British art-rock bands could penetrate American mainstream consciousness through MTV without sacrificing sonic or lyrical integrity. Its marimba-led melodic hook — played by producer Todd Rundgren — was anomalous for…

The director

Timothy Michael Pope (born 12 February 1956, Hackney, London) is a British film director renowned for his MTV-era music videos. He studied at Ravensbourne College of Art. He is best known for directing over 37 videos for The Cure, and worked extensively with…