YNES - Better Job

What this video is

Released 12 February 2021 during the UK's third national COVID-19 lockdown, 'Better Job' is a politically explicit response to UK Chancellor Rishi Sunak's widely condemned October 2020 suggestion that creative industry workers unable to find employment during the pandemic should 'retrain' or seek different jobs. The video's home-produced, high-saturation aesthetic is itself an artefact of the pandemic moment — a…

Why it matters

Occupies a precise cultural niche at the intersection of post-punk revival, pandemic protest music, and UK DIY bedroom-pop. The video exemplifies the 2020–2022 wave of low-budget, politically explicit UK independent music videos produced under lockdown constraints, representing both a sonic…

The director

Kira Inez Riess is an English-Canadian singer-songwriter and DIY artist born in Coventry who performs under the name YNES. She serves as her own manager, creative director, and videographer — self-producing her recordings, photo shoots, artwork, and music…