The Japanese Popstars - Let Go

What this video is

Released in autumn 2010, 'Let Go' sits at the intersection of the UK electronic music scene's mainstream breakthrough and a critical moment in music video culture when animation and illustration-led visuals were reclaiming artistic prestige for the promo format. The track features Chicago house and techno veteran Green Velvet on vocals, bridging transatlantic rave genealogies with contemporary UK electronica. The…

Why it matters

A landmark example of the animated electronic music video format, 'Let Go' demonstrates how techno and dance music — historically performance- or DJ-culture-oriented — could be paired with gallery-quality illustration and surrealist visual logic. Its Antville Award win and D&AD recognition…

The director

UK music video director trained in illustration at the University of Brighton (graduated 2007). A flagship director at Colonel Blimp production company (a Blink subdivision dedicated to creative music video projects), also repped by The Directors Bureau in…