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Faith No More - We Care a Lot

1988 · Late Reagan-Era Alternative Underground (1987–1988) · music video
Faith No More - We Care a Lot music video
1988Late Reagan-Era Alternative Underground (1987–1988)Funk-metal / rap-rock hybrid emergence; satirical post-punk anti-charity-spectacle countercultureDir. Bob Biggs & Jay Brown

What this video is

Released January 18, 1988, as Faith No More's debut single on Slash/Warner Bros. Records, 'We Care a Lot' is a sardonic takedown of the celebrity-charity spectacle of the mid-1980s, lampooning Live Aid, the LAPD, the US military, and pop-culture artifacts like the Garbage Pail Kids and Transformers. Keyboardist Roddy Bottum cited Kraftwerk, Soulsonic Force, and Run-D.M.C. as key influences, making the track an…

Why it matters

A landmark artifact of early funk-metal and rap-rock fusion, predating the mainstream commercial breakout of the genre by several years. The track directly influenced the genre taxonomy that would later define the early 1990s alternative explosion. It stands as Faith No More's inaugural visual…

The director

Bob Biggs (1946–2020) was a visual artist and founder of Slash Records (1978), the influential Los Angeles independent label that launched Germs, X, Los Lobos, Violent Femmes, and Faith No More. A painter by training, he co-directed several Faith No More…

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