Terri Clark - Everytime I Cry

What this video is

Released in January 1999 amid a broader late-90s country music turn toward socially conscious storytelling, 'Everytime I Cry' stands as an early example of a mainstream Nashville video explicitly engaging with domestic abuse. Mercury Records and director Morgan Lawley incorporated a National Domestic Violence Hotline end card — a move more common to PSA production than commercial music video — signaling the era's…

Why it matters

Represents a meaningful inflection point in late-90s country video production: the integration of social-issue narrative with commercial country promotion. The rapid intercutting pace (1.89s avg shot length) and realist visual palette distinguish this from the more celebratory or romanticized…

The director

Morgan Lawley is a Los Angeles-originated, DGA-member director whose career began with an extensive dance background touring with Paula Abdul, Janet Jackson, and Donna Summer. She transitioned into music video directing, amassing 83+ videos spanning country,…