Mark Wills - I Do (Cherish You)

What this video is

Released in February 1998 on Mercury Records, 'I Do (Cherish You)' was the lead single from Mark Wills' second album 'Wish You Were Here' and became his third top-10 hit on the US Billboard Hot Country Singles & Tracks chart. The song was written by Keith Stegall and Dan Hill, two established Nashville songwriters. The video's black-and-white train station aesthetic situates it within a late-1990s country music…

Why it matters

Represents the polished Nashville balladry of the late 1990s, a commercially dominant format in which emotional vulnerability, cinematic visuals, and crossover-accessible songwriting converged. Wills' version became a country standard that subsequently crossed into pop through the 98 Degrees…

The director

Peter Zavadil is an American music video director and producer working primarily in country music since the late 1990s. He has directed over 165 music videos and won the CMA Award for Video of the Year twice — for Sara Evans' 'Born to Fly' (2001) and Brad…