Jewel - I Do

What this video is

Released in June 2008 as the second single from Jewel's debut country album Perfectly Clear on Valory/Big Machine Records, 'I Do' represents a high-profile pop-to-country crossover moment. The album debuted at No. 1 on the Billboard Top Country Albums chart, and the single reached No. 38 on the Hot Country Songs chart. The video's roadside-diner and open-highway visual language draws on classic country narrative…

Why it matters

Documents the 2008 wave of established pop artists formally migrating to country via Nashville's major independent infrastructure. The video's kinetic editing pace and cinematic game-of-chicken sequence distinguish it from slower, performance-focused country videos of the era, reflecting director…

The director

American music video director and producer active since the late 1990s, working primarily in country music. Won the CMA Award for Video of the Year twice (Sara Evans' 'Born to Fly,' 2001; Brad Paisley's 'I'm Gonna Miss Her,' 2002) from seven nominations.…