Jewel - Stand

What this video is

Released September 2, 2003, 'Stand' arrived as the second single from Jewel's radical stylistic pivot on 0304, a dance-pop album described by Slant Magazine as presenting 'one of the most startling—yet oddly fitting—transformations in pop history.' The album was a deliberate departure from Jewel's established folk-singer-songwriter identity, inspired by her unexpected success topping the Billboard Dance Club Play…

Why it matters

'Stand' reaching number one on the Billboard Dance Club Play chart marked Jewel's third consecutive chart-topper in the dance format, cementing the 0304 era as a documented case study in folk-to-dance-pop genre migration. The video's production fingerprint—rapid editing, warm-toned empowerment…

The director

Born 1970, Los Angeles, CA. Studied film at Hampshire College, Amherst, MA. Became youngest director signed to Satellite Films (a division of Propaganda) at age 21, directing over 250 music videos. Multiple MTV VMA winner and six-time Grammy Award nominee.…