Jewel - Standing Still

What this video is

Released September 24, 2001 — days after the September 11 attacks — 'Standing Still' entered a culturally fractured American media landscape. The single was drawn from Jewel's fourth studio album 'This Way' (Atlantic Records, November 2001), itself born from a three-year hiatus following her multi-platinum 'Spirit.' The video and song represent a transitional moment for Jewel: softening her raw acoustic folk…

Why it matters

A keystone artifact of early-2000s adult contemporary folk-pop crossover. 'Standing Still' documents the moment when late-1990s acoustic singer-songwriters (Jewel, Shawn Colvin, Sarah McLachlan) were absorbed into mainstream pop production pipelines while retaining Americana visual signifiers. The…

The director

Seattle-born American film, television, and music video director. Educated at Cal State Northridge. Directed 130+ award-winning music videos for artists including Destiny's Child, Aaliyah, Jay-Z, Beyoncé, and Jewel. Won MTV VMA for Destiny's Child…