Mariah Carey - My All

What this video is

Released in March 1998 as the second commercial single from Mariah Carey's critically lauded Butterfly album (1997), 'My All' arrived during a pivotal moment in Carey's career — a deliberate artistic reorientation away from polished mainstream pop-balladry toward Latin-inflected R&B and personal emotional expression. The choice of Herb Ritts as director — a fashion photographer renowned for monochromatic high-art…

Why it matters

Represents a landmark intersection of fashion-photography auteurism and R&B music video production in the late 1990s. Herb Ritts' directorial involvement brought a fine-art still-photography sensibility to the moving image, producing one of the era's most visually distinctive R&B videos. The…

The director

Herbert Ritts Jr. (August 13, 1952 – December 26, 2002) was an American fashion photographer and music video director. Born in Los Angeles and educated at Bard College, he became one of the defining celebrity and fashion photographers of the 1980s–1990s,…