Mariah Carey - Say Somethin' ft. Snoop Dogg

What this video is

Released in April 2006 as the sixth and final single from The Emancipation of Mimi — Mariah Carey's career-defining comeback album — 'Say Somethin'' represents the late-cycle prestige treatment afforded to a blockbuster album era. Produced by The Neptunes (Pharrell Williams and Chad Hugo), the track embodies the mid-2000s convergence of glossy R&B, hip-hop collaboration culture, and aspirational luxury lifestyle…

Why it matters

A high-water mark for the R&B-hip-hop luxury crossover video format of the mid-2000s, 'Say Somethin'' demonstrates how Neptunes-produced tracks enabled pop divas to occupy hip-hop spaces credibly. The Paris-fashion-shoot format would become a template widely adopted in subsequent years. The video…

The director

Emmy-nominated American filmmaker and co-founder of production company PRETTYBIRD; graduated from Cal State Northridge with a degree in Radio, TV & Film; directed over 100 music videos; named by the Washington Post in 2004 as one of the 'most seminal names…