Mariah Carey - Oh Santa! ft. Ariana Grande, Jennifer Hudson

What this video is

Released December 4, 2020—the apex of the COVID-19 pandemic's first holiday season—'Oh Santa!' (2020 remix) functioned as both a commercial holiday single and a tentpole marketing asset for Apple TV+'s inaugural prestige holiday original. The collaboration of three vocally titanic Black and multiracial women pop icons across generational lines (Carey as Queen of Christmas institutional figure, Grande as millennial…

Why it matters

This video is a landmark document of the 2020s holiday pop economy: the first major Apple TV+ music video tie-in to chart on the Billboard Hot 100, debuting at #76 and #1 on Holiday Digital Song Sales. It represents the full maturation of the 'Queen of Christmas' brand as a streaming content IP,…

The director

Hamish Hamilton (b. 1966, Blackpool, England) is a BAFTA Award-winning British director, co-founder of Done + Dusted, renowned for directing the Super Bowl halftime show annually since 2010, the Academy Awards, MTV VMAs, and the London 2012 Olympic Opening…