É O Tchan - A Danca Do Bumbum

What this video is

Released in 1996 at the height of the axé music commercial boom, this video captures É o Tchan — formerly Gera Samba — in their re-branded peak. The group's blend of samba de roda roots from the Recôncavo Baiano with high-energy, eroticized choreography made them one of the best-selling Brazilian acts of the decade. The music video embodies the visual language of 1990s Bahian pop: saturated color, fast choreography…

Why it matters

A landmark document of mid-1990s axé music's visual and performative vocabulary. The video encodes the choreography-as-product model that defined É o Tchan's commercial identity and influenced a generation of Brazilian pagode and forró artists who adopted similar dance-showcase video formats.…

The director

Brazilian film and music video director active from at least the late 1980s through the 2000s. IMDB-credited director of the feature Johnny Love (1988) and the 1996 production Lagoa: Revista de Mulher Pelada, as well as the music video Swing & Simpatia: Toda…