Sean Kingston - Beautiful Girls

What this video is

Released in May 2007, 'Beautiful Girls' arrived at a pivotal crossroads in popular music: the twilight of physical single sales, the rise of digital downloads (it debuted with 260,000 downloads in its first week, second only to Rihanna's 'Umbrella' that year), and the embryonic phase of YouTube as a mainstream music platform. Sean Kingston, a Jamaican-American teenager discovered on YouTube and signed to J.R.…

Why it matters

A landmark in the short-lived but culturally influential reggae-fusion pop-rap subgenre of the mid-2000s, 'Beautiful Girls' demonstrated the commercial viability of dancehall-inflected sample-driven pop for American mainstream audiences. It directly influenced the wave of reggae-crossover acts…

The director

Marcus Raboy (born November 30, 1965) is an American film and music video director raised in New York City and educated at New York University. Active since the early 1990s, he built his reputation directing hip-hop and R&B videos for artists including Mary…