Marta Sanchez - Desesperada (Version Ingles) - changview.com - mas videos

What this video is

Desesperada (Version Inglés) represents a defining artifact of the early-1990s Latin crossover strategy, in which Spanish-language pop stars recorded English-language alternate versions of hit singles to penetrate Anglophone MTV markets. Released November 1993 on Polygram/Universal Music Spain, the song from Marta Sánchez's debut solo album Mujer followed her departure from Olé Olé and her transition into…

Why it matters

A key early entry in the pre-'Latin Explosion' crossover wave, this video demonstrates the Polygram bilingual-single strategy that would later scale globally. The fast-cut, performance-theatrical hybrid format set visual templates for mid-90s Euro-Latin pop videos, and the co-direction by Sciamma…

The director

Alberto Sciamma: Barcelona-born Spanish-British director and writer who began his career directing music videos before transitioning to feature films. Known for Killer Tongue (1996), Anazapta (2002), and Jericho Mansions (2003). Alberto Rossini: Music video…