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Arca - Prada⧸Rakata

2021 · Post-Digital Avant-Garde / Hyperpop / Deconstructed Club (2021) · music video
Arca - Prada⧸Rakata music video
2021Post-Digital Avant-Garde / Hyperpop / Deconstructed Club (2021)Queer Futurism / Deconstructed Club / Latin Electronic Avant-GardeDir. Frederik Heyman (co-directed with Arca)

What this video is

Released November 3, 2021, as a dual single ahead of Arca's KICK ii (XL Recordings, December 3, 2021), 'Prada/Rakata' merges Arca's Venezuelan-Caracas roots with trans and non-binary identity politics and a deconstructed-reggaeton sonic palette. Arca described 'Prada' as a celebration of psychosexual versatility and transness, and 'Rakata' as a homage to the heat and eroticism of Latinx music traditions including…

Why it matters

A landmark document in 21st-century queer electronic music video practice. The video synthesizes deconstructed club, reggaeton, and avant-garde CGI art into a single coherent visual manifesto. Its full motion-capture avatar pipeline and photogrammetric worldbuilding represent the leading edge of…

The director

Belgian multidisciplinary artist and director born 1984, holding a degree from the Royal Academy of Fine Arts in Antwerp. Heyman works across photography, 3D visual creation, video, and installation art, using photogrammetry and 3D scanning to explore…

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