I Need More Love (Video) - I Need More Love (Video)

What this video is

Released in August 2003, 'I Need More Love' arrived at the crest of a mainstream blues-rock revival catalyzed by the jam-band circuit, Bonnaroo's rising cultural profile, and major labels seeking authentic alternatives to post-grunge radio rock. Robert Randolph & The Family Band occupied a unique cultural nexus: rooted in the African-American Pentecostal sacred-steel tradition of the House of God, Keith Dominion…

Why it matters

This video is a primary artifact of the early-2000s blues-rock and sacred-steel gospel crossover. It documents Robert Randolph & The Family Band at the apex of their mainstream breakthrough, offering a rare performance-capture record of a musical tradition — African-American Pentecostal…

The director

Noble Jones is an award-winning writer, director, and cinematographer. He began his career directing training films for the NYC Department of Correction before building an extensive commercial and music video portfolio. Mentored by David Fincher, he served…