Tyrese - Lately

What this video is

Released in March 1999 as the third single from Tyrese Gibson's self-titled RCA debut album (1998), 'Lately' arrived during a golden era of confessional R&B balladry when artists like Tyrese, Ginuwine, and Usher were redefining the post-New Jack Swing landscape with smooth, emotionally direct vocal performances. The single peaked at number 12 on the Hot R&B/Hip-Hop Songs chart and number 56 on the Billboard Hot…

Why it matters

A defining artifact of late-1990s smooth R&B balladry, 'Lately' helped establish Tyrese Gibson as a premier vocal stylist in the tradition of romantic R&B. Written and produced by Derek 'D.O.A.' Allen and co-written by Gibson, it exemplifies the era's template of gentle string arrangements,…

The director

Timothy Kevin Story (born March 13, 1970, Los Angeles, CA) graduated from USC School of Cinematic Arts in 1991. He founded The Story Company with his wife in 1996. After two self-financed indie features, he pivoted to music video direction for artists…