K-Ci & JoJo - Tell Me It's Real

What this video is

Released in 1999 on MCA Records as a single from K-Ci & JoJo's second album It's Real, 'Tell Me It's Real' was the duo's major follow-up to their landmark hit 'All My Life' (1998). The song peaked at #2 on the Billboard Hot 100 and spent 20 weeks on the chart, making it a defining late-90s R&B crossover moment. Brothers Cedric ('K-Ci') and Joel ('JoJo') Hailey had established themselves as lead vocalists of Jodeci…

Why it matters

A quintessential late-90s contemporary R&B slow jam, 'Tell Me It's Real' exemplifies the era's crossover balladry model: rich harmonics, emotionally direct lyricism, and high-production music video treatment aimed at simultaneous urban and pop radio chart penetration. Its #2 Hot 100 peak cemented…

The director

Timothy Kevin Story (born March 13, 1970, Los Angeles, CA) graduated from USC School of Cinematic Arts (1991). He directed music videos for R&B and pop artists in the late 1990s before transitioning to feature films. He is best known for Barbershop (2002),…