K-Ci & JoJo - This Very Moment

What this video is

Released in 2002 as the lead single from K-Ci & JoJo's fourth studio album 'Emotional' on MCA Records, 'This Very Moment' arrived at a pivotal juncture for the duo and for R&B broadly. The brothers — Cedric 'K-Ci' Hailey and Joel 'JoJo' Hailey — had emerged from Jodeci, one of the most influential R&B groups of the early 1990s, and built a successful solo career anchored by gospel-inflected romantic ballads. By…

Why it matters

As the lead single from 'Emotional', 'This Very Moment' represents K-Ci & JoJo's sustained investment in the gospel-inflected R&B ballad form that defined their commercial peak. The song and video function as a time capsule of early-2000s contemporary R&B production — bridging the warm analog soul…

The director

Terry Heller is a music video director and nephew of Jerry Heller, the late co-manager of N.W.A and co-founder of Ruthless Records. He entered the music industry after high school, working at Ruthless Records, and transitioned into directing in the…