K-Ci & JoJo - It's Me

What this video is

Released in 2002 as the lead single from K-Ci & JoJo's fourth studio album Emotional (MCA Records), 'It's Me' arrived at a transitional moment for the duo. Following the massive commercial success of 'All My Life' (1998) and 'Tell Me It's Real' (1999), the brothers faced a declining commercial trajectory; Emotional did not chart internationally and marked their first RIAA-uncertified album. Produced by Rodney…

Why it matters

As a Darkchild-produced R&B single from a duo that helped define the late-1990s contemporary R&B ballad tradition, 'It's Me' is a document of the genre's early-2000s stylistic consolidation — warm production, emotionally confessional lyricism, and polished visual storytelling. The video represents…

The director

Nzingha Stewart (born July 13, 1974, Brooklyn, NY) is an American director, writer, and producer. A graduate of NYU's Gallatin School, she directed over 100 music videos for artists including Jay-Z, Common, 50 Cent, Erykah Badu, Macy Gray, Missy Elliott, and…