Len - Cryptik Souls Crew

What this video is

Released as a follow-up single to 'Steal My Sunshine' in early 2000, 'Cryptik Souls Crew' represented Len's attempt to push their hip-hop identity to the forefront during the peak of the TRL/MuchMusic era. The track and video tap into the late-1990s convergence of snowboard culture, turntablism, and alternative hip-hop — a specifically Canadian strain of irreverent, genre-blending pop. Len, the Toronto sibling duo…

Why it matters

Represents a niche but culturally legible node in the late-1990s Canadian alternative hip-hop crossover — indebted to Beastie Boys irreverence and old-school hip-hop sampling traditions, filtered through a Toronto indie sensibility. The video underscores the genre-blending eclecticism of 'You…

The director

Marc Costanzo is the lead vocalist, producer, and co-founder of Len, a Canadian alternative rock/hip-hop act based in Toronto; he co-directed three Len music videos. Bradley Walsh studied film production at York University (Fine Arts, Film faculty), founded…