Atomic Kitten - Eternal Flame

What this video is

Released July 2001, this video marked a pivotal transitional moment for Atomic Kitten: the visual introduction of new member Jenny Frost following Kerry Katona's departure, rebranding the group as polished, adult-contemporary pop artists. The cover of the Bangles' 1989 hit capitalised on early-2000s nostalgia for 1980s ballads while signalling stylistic maturity. The single debuted at #1 in the UK, outselling…

Why it matters

Represents the apex of the early-2000s UK girl-group ballad format, bridging 1980s power-ballad nostalgia with contemporary pop production. The video's stripped-back aesthetic became shorthand for aspirational but accessible mainstream pop femininity in the post-Spice Girls commercial landscape.

The director

Phil Griffin is a UK-based director, choreographer, and photographer who graduated from Ballet Rambert in London. He served as head of creative at MCA London, commissioning videos and campaigns for international artists. He has directed over 36 music videos…