S Club 7 - Two In A Million

What this video is

Released December 13, 1999, as the third single from S Club 7's debut album 'S Club', 'Two In A Million' represented the group's first foray into romantic ballad territory after two upbeat pop singles. Managed by Simon Fuller's 19 Management — the architect behind the Spice Girls' success — S Club 7 operated within an integrated cross-platform strategy that paired each single with a BBC TV special or series…

Why it matters

A defining artefact of the late-90s British teen pop ballad format, 'Two In A Million' exemplifies the Simon Fuller model of multi-platform pop product: orchestral-tinged Stargate production, a TV special tie-in, and a standalone narrative music video designed to project group identity independent…

The director

Andrew Margetson is a multi-award-winning British director with over 20 years of experience across TV, film, and commercials. Known for a precise style and specialisation in movement, dance, and performance, he directed all three of S Club 7's 1999 music…