Ricky Martin - She's All I Ever Had

What this video is

Released in mid-1999 as the second single from Ricky Martin's self-titled English-language debut, 'She's All I Ever Had' arrived at the apex of the Latin pop crossover moment — a period when Martin, Jennifer Lopez, Marc Anthony, and Enrique Iglesias transformed the Billboard charts and mainstream American pop. The video's supernatural romance narrative, drawing explicit inspiration from the film What Dreams May…

Why it matters

A landmark artifact of the 1999 Latin pop crossover era, the video fuses the supernatural romance visual grammar of late-1990s Hollywood fantasy cinema with the high-gloss production values of mainstream MTV pop. Its narrative ambition — a ghost story ballad video — distinguished it from the…

The director

Nigel Dick (born 21 March 1953, Catterick, North Yorkshire, England) is a British-American music video director and filmmaker based in Los Angeles. He studied architecture at the University of Bath before entering the record industry at Stiff Records. He…